Vidwan-ID : 104558



  • Dr Santhi Palanisamy

  • Professor
  • Avinashilingam Institute for Home Science and Higher Education for Women
Publications 1992 - 2024

Publications

  • 73
    Journal Articles
  • 1
    Book
  • 1
    Conference
    Proceedings
  • 1
    Review
  • 3
    Projects
  • 5

Citations / H-Index

83 Citations
3 h-index
39 Citations

Google Scholar

Co-author Network


Expertise

Business, Finance

Marketing management,consumer behaviour,Green consumerism,finance,entrepreneurship development

Personal Information

Dr Santhi Palanisamy

Female
Department of Commerce, School of Commerce and Management Department of Commerce, Avinashilingam Institute For Homescience Nd Higher Education For Women, Bharathi Park Road, Coimbatore-641043, Tamil Nadu
Coimbatore, Tamil Nadu, India - 641043


Experience

  • Professor

    Commerce

    Avinashilingam Institute for Home Science and Higher Education for Women


Qualification

  • PhD

    Barathiyar University, Coimbatore


Honours and Awards

2024

CII Certified Professional in Carbon Footprint

CII, Sohrabji Godrej Green Business Centre, Chennai

2019

Best Researcher Award

7th International Conference on Healthcare Technology and Management,Vivekanadha College of Arts &Sciences; for Women, Tiruchengodu

2011

State Level NSS Best Programme Officer Award

Tamil Nadu State NSS, Directorate of Collegiate Education, Chennai

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2024

CII Certified Professional in Carbon Footprint

CII, Sohrabji Godrej Green Business Centre, Chennai

2019

Best Researcher Award

7th International Conference on Healthcare Technology and Management,Vivekanadha College of Arts &Sciences; for Women, Tiruchengodu

2011

State Level NSS Best Programme Officer Award

Tamil Nadu State NSS, Directorate of Collegiate Education, Chennai

2010

Best Business Academic of the Year Award

All India Commerce Association, New Delhi at the 63rd All India Commerce Conference organised by Faculty of Commerce, Goa University, Goa

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Doctoral Theses Guided

2022

Efficacy of Word of Mouth Communication on Customers’ Purchase Intention with reference to Consumer Durable Goods

Arthi D, Avinashilingam Institute for Home Science and Higher Education for Women

2022

Patronage Behaviour of Customers towards Apparel Retail Stores

Rubeya S, Avinashilingam Institute for Home Science and Higher Education for Women

2020

Impact of Mergers and Acquisitions on financial performance and shareholders value of select manufacturing companies in India

Archana Agarwal , Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

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2022

Efficacy of Word of Mouth Communication on Customers’ Purchase Intention with reference to Consumer Durable Goods

Arthi D, Avinashilingam Institute for Home Science and Higher Education for Women

2022

Patronage Behaviour of Customers towards Apparel Retail Stores

Rubeya S, Avinashilingam Institute for Home Science and Higher Education for Women

2020

Impact of Mergers and Acquisitions on financial performance and shareholders value of select manufacturing companies in India

Archana Agarwal , Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

2018

Retail Instore Atmospheric Effect on Shoppers’ Behavioural Response

Sangeetha G, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

2017

Antecedents of Green Products Purchase Decision among Urban Consumers

Vidyakala K, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

2014

Assessment of Financial Literacy for Financial Inclusion among Low Income Households

Thiravia Mary Gloria J, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

2014

Determinants of Service satisfaction among Policy holders of Life Insurance Corporation of India

Ranilakshmi S, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

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Membership In Professional Bodies

2006

All India Commerce Association

Life member

2006

All India Commerce Association

Life member

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Membership In Committees

2025

Board of studies

member

2025

Executive Council

member

2024

Library Committee

member

2025

Board of studies

member

2025

Executive Council

member

2024

Library Committee

member

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Research Projects

Access and Utilisation of Pradhan Mantri Fasal Bima Yojana(PMFBY)- a micro level study among farm strata in selected Districts of Tamil Nadu

Funding Agency : Indian Council of Social Science Research

Demand for Micro Insurance Products among Rural Households

Funding Agency : University Grants Commission

“Corporate Sustainability Approaches towards a Net Zero Economy: A Sector-Wise Cross-Sectional Analysis of Companies in India” F.No 02/09/2022-23/RP/MJ – ICSSR

Funding Agency : Indian Council of Social Science Research

Access and Utilisation of Pradhan Mantri Fasal Bima Yojana(PMFBY)- a micro level study among farm strata in selected Districts of Tamil Nadu

Funding Agency : Indian Council of Social Science Research

Demand for Micro Insurance Products among Rural Households

Funding Agency : University Grants Commission

“Corporate Sustainability Approaches towards a Net Zero Economy: A Sector-Wise Cross-Sectional Analysis of Companies in India” F.No 02/09/2022-23/RP/MJ – ICSSR

Funding Agency : Indian Council of Social Science Research

Read Less